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It‘s strange how something can become icon in a person’s mind. I have never read Hergé’s “Destination Moon“, but the image of the rocket on the cover has somehow lodged itself firmly in my brain to such an extent that I became very excited to see this shop window display as I was walking up Friar Lane, towards Nottingham Castle or, more accurately, the “Ye Olde Trip to Jerusalem” public house. I suppose it is quite distinctive as far as rockets go, in the same way “The Mallard” or “Flying Scotsman” are distinctive looking steam locomotives, but, in design terms, it also helps that it is a model of a fictitious rocket and its form has not been compromised by the practicalities of space travel! Hergé’s “Destination Moon” was published in 1953, predating Nasa’s Apollo Program by 8 years and the Moon landings by 16 years.

Joe’s Store is well worth a visit [I retraced my steps back to the shop the next day]… if you’re fan of Tintin.